StarCraft: Shopify Enters Esports With Shopify Rebellion

The ecommerce giant enters esports with their own Starcraft 2 roster. Canadian ecommerce giant Shopify announced their interest in the esports scene back in September 2020; when they appointed Dario Wünsch as esports program manager. Back then, not much was known about Shopify’s intentions in esports. But today they have announced their first venture, a Starcraft 2 roster. Sasha “Scarlett” Hostyn, “ByuN” Hyun Woo and Julian “Lambo” Brosig join the Starcraft 2 roster, looking to bring championships back to Rebellion. While most companies will sponsor a team in esports, Shopify have done things …

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