Strategies For B2B Lead Generation

Business to business (B2B) marketing requires entirely different strategies than when you are marketing to a customer. This is primarily because the target audience is so difficult to define – if you’re selling a chair to a customer, the person you are selling to is the target audience but trying to sell chairs to a business is not as simple. You have a buyer or buying team responsible for finding the right chair for hundreds of individuals, and they will be looking at costs, longevity, material etc more than style or colour, like an individual would.Q2 2020 hedge fund letters, conferences and…

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HEDGE accordingly