Study suggests that attractive candidates for the U.S. House of Representatives are more likely to win votes

A study published in American Politics Research suggests that the electoral success of U.S. House candidates is partly based on perceptions of their physical attractiveness.Psychology research has long demonstrated the existence of a “beauty premium”, whereby physically attractive people receive benefits in various areas of life. One of these areas is politics, where attractiveness has been linked to electoral outcomes.Study authors Sebastian Jäckle and his team wanted to build off this research in several ways. They designed a study to explore whether the simple attractiveness of a candidate’…

Read More

HEDGE accordingly