Tesla formally adds 'Technoking' to Elon Musk's title. Yes, seriously

Elon Musk has formally crowned himself the “Technoking” of Tesla. In a Monday filing with the U.S. Securities and Exchange Commission, electric automaker Tesla said it is adding “Technoking” as part of Musk’s formal title with the company. Musk will also retain the title of chief executive officer, according to the securities filing. Tesla’s chief financial officer Zach Kirkhorn also got a new title. In addition to CFO, he will now also be the company’s “Master of Coin.” It’s unclear what led to the change in titles, the logic behind them — or why the company would make such an unusual move. O…

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