The Attention Economy

From the book THE HYPE MACHINE: How Social Media Disrupts Our Elections, Our Economy, and Our Health-and How We Must Adapt by Sinan Aral. Copyright © 2020 by HyperAnalytic, Inc. Published by Currency, an imprint of Random House, a division of Penguin Random House LLC. All rights reserved.Q3 2020 hedge fund letters, conferences and moreThe Attention EconomyAttention is valuable because it’s a precursor to persuasion. Platforms like Facebook, Twitter, and YouTube provide connections, communication, and content to get consumers’ attention. They then sell that attention to brands, governments, and…

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HEDGE accordingly