The Weeknd’s music sales soar by 385% following Super Bowl halftime show

Tom Brady and the Tampa Bay Buccaneers weren’t the only winners at Super Bowl LV. Despite the big football game’s ratings being the lowest since 2007, halftime show performer The Weeknd saw an uptick in music sales after the event. Billboard writes that according to initial reports, sales of the pop crooner’s overall catalog swelled by 385% following his much buzzed about performance. And the best-selling songs were the hits he sang during the showcase. While the chart-topper “Blinding Lights” raked in 29% of his total sales on Feb. 7, the track wasn’t the one that people rushed to download. T…

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