This Soda 'Did Its Job.' Now It's Time to Go

Rarely does a company keep selling a product that barely makes a dent in sales. For decades, though, Coca-Cola kept churning out Tab, a saccharin-sweetened beverage that once ruled the diet soda category, purely for the drink’s obsessive fan base, who became known as “Tabaholics”—even after market share dipped…

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