TikTok's U.S. ad business roars back as Trump's threats recede

By Sheila Dang (Reuters) – Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be banned from operating in the United States. But after it became clear Joe Biden had won November’s U.S presidential election, that all changed. “The interest in TikTok has exploded,” said Erica Patrick, vice president and director of social media at Mediahub Worldwide, which has worked with brands inc…

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