Viiking Ventures and Dambulla a perfect fit | Daily FT

Synergy across brands is the hallmark of any shrewd investor, and as such it was a no-brainer for Sachiin Joshi, owner of the Dambulla Viiking Lanka Premier League franchise, to install his iconic Viiking moniker on the team.“Well, our group entity is called as Viiking Ventures, and the name Viiking was kept with after putting a lot of thought into it. Vikings were known to be noble warriors. When we got the opportunity to acquire the team it was called the Dambulla Lions. I thought why not rename it as Dambulla Viiking so as to create a great synergy and integration with the belief of the com…

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