We Have Strong Passion to Leverage Technology, Says Lanre Ashaolu, MD/CEO FPL OOH

Lanre Ashaolu is the MD/CEO of Four Pulley limited, FPL, a leading outdoor advertising agency in Nigeria. In this interview, he dwells on how the agency is leveraging technology to take outdoor advertising to new pedestals. He also takes a look at the industry, generally.Can you assess the Out of Home advertising industry in Nigeria?Well, the industry is a subset of marketing communications industry in general. It doesn’t exist in isolation. It offers a means of exposure of a brand’s information to their target audience. It exists alongside other platforms of exposure like electronic, print an…

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