Why are there so many new TV shows about TV shows?

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The Morning Show, one of the TV shows debuting with Apple’s new streaming service in the fall, got its first full trailer this morning. Starring Jennifer Aniston, Reese Witherspoon, and Steve Carell, the series depicts “the free fall of an early morning newscast in the wake of a scandal,� according to Apple. It solidifies what’s become a popular trend across American television: TV shows about TV, specifically TV news.